Helping a Theatre Rise from the Ashes

Join TMA West Michigan for our Fall Signature Program:

Helping a Theatre Rise from the Ashes | The Story of Phoenix Theatre Woodland Mall

Covid and the changing retail climate had taken a toll on the Celebration Cinema Woodland location. After closing permanently, the theatre sat vacant with molding interior, extensive roof damage and few prospects for reopening. 

Enter Cory Jacobson (Owner of Phoenix Theatres and Progressive Cinema Solutions) and Jordan Hohman (Project Development). No stranger to turnarounds, Cory and Jordan specialize in helping closed theatres "rise from the ashes". Not only do they remake theatres, they bring profits. Currently this Farmington Hills based company has 6 locations, and more in the works. After a $4.5 million dollar renovation, Phoenix Theatre Woodland Mall was re-born. You won't want to miss exciting turnaround story.

Enjoy networking, drinks, appetizers and live music- along with a complimentary screening of Top Gun Maverick featuring the theatre's signature sound system, Dolby Atmos.  

Topics of discussion to include:
*Phoenix's formula for success
*Key Consideration and challenges for this location
*How COVID helped
*Risks taken to improve the client experience such as: Dolby Atmos Sound System installation, heated seats, all day flat-rate tickets, a huge reduction in seating capacity, etc.
*Key metrics for the future

Date: September 22, 20222
Location: Phoenix Theatre Woodland Mall
3195 28th St SE
Grand Rapids, MI 49512
Time: 5:00 PM- 7:15 PM
Cost:
General TMA Member (all chapters) | $30
TMA Non Member | $50
TMA NextGen (40 & Under) | $20
Sponsor | FREE

Agenda: 
5:00-5:45pm Registration, networking, drinks, appetizers and live music
5:45-6:30pm The turnaround story of this beautiful theatre
6:30-7:00pm A short behind the scenes tour
7:00-7:15pm Demonstration of the Dolby Atmos Sound System (using the movie Top Gun Maverick)
*The audience is encouraged to stay for at least the first 15 minutes to experience this sound system at its best. A complimentary showing of the entire movie is included! 

    
Cory Jacobson and Jordan Hohman (Phoenix Theaters)
 Cory A. Jacobson is the Owner of Phoenix Theatres and Progressive Cinema Solutions. He began his career in the motion picture exhibition industry in 1978 for Marcus Theatres Corporation. In 1991 he joined UA Theatres where he worked as a District Manager in the mid-west territory. Throughout his career he has worked with nationally recognized architects to develop prototype theatre designs. In 2000 he formed Phoenix Theatres and currently operates both leased and managed properties. He served as President of The National Association of Theatre Owners of Michigan from 2004-2007. He was appointed by Michigan Governor John Engler to a chair on the Michigan State Film Advisory Commission and was re-appointed to that position by Governor Jennifer Granholm. The Commission is a state economic development effort to promote the production of film in Michigan. In 2004, he formed Insight Theatre Management Group that is the team that operates both the management and consulting portions of the business. The group acts as a consultation team to several real-estate developers and exhibitors on the theatre industry. Since 2011, Mr. Jacobson has been an active Council Member for GLG/CMP - Gerson Lehrman Group professionally advising investment / business client groups on all aspects of the exhibition and cinema products industries.     

Jordan G. Hohman is the Executive in Charge of Project Development for Phoenix Theatres and General Manager of Phoenix Theatres Woodland.  He began his career in the motion picture exhibition industry in 2010 for Phoenix Theatres where he worked as an Usher, Associate Manager, General Manager and Corporate Creative Marketing Director. Under his early creative direction, the general look and feel of Phoenix’s corporate branding evolved into what we see today, culminating in the signage adorning Phoenix’s flagship Woodland Theatre. During his career he has worked with architects to creatively develop the majority Phoenix’s new sites starting in 2015 with the company’s premium large format ENCORE auditorium, which boasts a 65’ wide screen that is nearly 3 stories tall. Most recently he became the Executive in Charge of Project Development for Phoenix, bringing the company’s 50^th theatre screen and 6^th theatre to life. He added his talents to concession stand design, building colors and finishes, projection system selections including the introduction of Dolby ATMOS for the first time in West Michigan and all the signage adorning the theatre.        

Who should attend: Turnaround professionals including: turnaround specialists, CTAs, CPAs, attorneys, economists, bankers, loan officers, accountants and other professionals working in insolvency. Business community-members-at-large including: executives, management, owners, operators and board members. 

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